Nation's Dumbest
Studio: Ranger & Fox
Client: FOX
Role: Animation
Created and animated hand-drawn doodle graphics, expressive typography for the Nation's Dumbest campaign. Built a motion toolkit featuring stretchy type, playful text transitions, and sketch-style animations matching the show's comedic tone.
Concept:
The visual concept was inspired by the unpredictable humor of the series. Bold colors, hand-drawn doodles, expressive typography, and exaggerated motion created a playful, handcrafted aesthetic that amplified the comedic tone while giving the campaign a distinctive and energetic visual identity.
Executive Producer: Jared Doud
Producer: Allyson Nevil
Design: Justin Claus Harder, Jonny Sidlo, Brown Yoon
Animation: Brown Yoon